Q8 opens Belgium’s very first “digital food market” in Liège

The Q8 station in Liège-Grétry has been equipped with a new smart kitchen of just 4.5 m². “Here, we prepare premium versions of popular dishes, such as tacos, crunchy chicken and loaded crinkles—crispy potato wedges with various toppings,” explains Sarah Pillen. “We can keep this kitchen compact thanks to simple, efficient recipes. The dishes are prepared on site using fresh ingredients delivered daily.” 

The kitchen is also smartly connected to a digital platform through which customers can order dishes, both via a digital ordering kiosk in the station and online via platforms such as Just Eat Takeaway.com, Uber Eats or Deliveroo. Many products from the Delhaize Shop & Go, as well as a wide selection from the Panos range, including sandwiches and hot snacks, can also be ordered via this platform. “Everything is delivered by bicycle courier to homes, offices or on the go.” 

Q8 expects that this expanded offering will attract customers to the station at multiple times throughout the day. “At the moment, mornings and lunchtime are particularly busy, thanks to our strong collaboration with Delhaize and Panos. We also want to strengthen the evening offering. With this additional range of fresh meals and through digital platforms, we believe this is achievable.” 

The concept has already been a major success for Q8 in Denmark. “There are now 88 stations equipped with Noahs’ platform. At locations with a smart kitchen, they have seen foodservice revenues quadruple in the first six months,” says Sarah Pillen. “Order sizes increased by 228% and they attracted 80% new online customers. A huge success that exceeded all expectations. We are confident this will also be a game changer in Belgium.” 

Future plans are ambitious. “We are starting with five pilot locations, including Liège-Grétry, one in Herstal and soon also Turnhout,” says Sarah Pillen. “After that, we will evaluate and, in principle, scale up. The technology and kitchen setup make it relatively easy to roll this out across multiple locations.” 

For foodtech platform Noahs, this partnership with Q8 in Belgium and Luxembourg marks an important next step in its international expansion. “Q8 has been a phenomenal partner for us in Denmark, where we've built something that's genuinely changed how food operates at service stations and unlocked completely new customer segments online. Bringing that to Q8 Belgium and Luxembourg was a natural next step — they have the right network, the right ambition and customers who deserve a real food offering on the go,” says Noahs CEO Daniel Baven.

Q8 is one of the largest players on the Belgian market in fuels and energy, with a focus on more sustainable mobility. Q8 operates more than 480 service stations and a network of over 120 local “Shop&Go” convenience stores in Belgium, in partnership with Delhaize and Panos. With Q8 electric, HVO100, CNG and LNG, Q8 is also strongly committed to more sustainable mobility. Since launching Q8 electric four years ago, the expansion of its charging network has accelerated rapidly. The Q8 charge card and app provide access to more than 900,000 charging points across Europe and nearly all charging points in the Benelux. Over the next five years, Q8 will roll out more than 500 Q8 electric fast-charging locations in the Benelux. Q8 is thus continuing its transformation into a sustainable mobility player.

Noahs is a Copenhagen-based foodtech company transforming service stations and supermarkets into modern food destinations. Through its platform, Noahs connects existing retail locations to the digital food economy, enabling partners to offer a wide range of fresh, on-demand meals without major capital investment. Founded in 2020, Noahs is now live across Denmark, Belgium-Luxembourg, Ireland and is rapidly expanding internationally with leading retail and mobility partners.

For more information about Noahs, visit www.noahs.global or follow Noahs on LinkedIn.